The world is going Moscato mad. Australian actress/singer Holly Valance has been made the face Gallo’s latest launch: Gallo Moscato. The 8.5% abv sweet and light bodied wine went on sale in the UK last week priced at £6.79. With the launch, Gallo is looking to build on the success of Moscato in the US, sales of which leapt by 73% last year thanks to name checks by the likes of Kanye West and Drake in their rap tracks, making it the country’s third biggest selling white variety.
Asked by the brand what she eats to stay in shape, Valance, who is engageed to British-born billionaire property tycoon Nick Candy, said: "Gallo Moscato with a warm chicken salad or grilled turbot on a light truffle mash. It's the perfect drink for me; light, low calorie and refreshing." Channelling old Hollywood glamour, the campaign features Valance, 29, in a dressing room beside a “yellow” carpet wearing a yellow evening dress with a diamond strap.